Game over: EA ends decades-long partnership with FIFA

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Reuters UK

(Reuters) -Electronic Arts said on Tuesday it was ending a nearly three-decade partnership with world soccer governing body FIFA, pulling the plug on one of the world’s most successful video-game franchises that has raked in billions of dollars in sales. Months of tense negotiations between EA and FIFA ended without an agreement to extend a partnership, according to a New York Times report https://nyti.ms/3kYCgwg. EA had signaled months ago that the relationship would end. The company’s current contract was set to expire after the Qatar World Cup, with the soccer body seeking increased revenue…

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