Qatar Cultural and Heritage Events Center (QCHEC), affiliated to the Ministry of Culture and Sports (MOCS), will launch today, Sunday, a training program on advanced strategies in digital marketing, during the period from 10 to 14 October 2021. The program is directed to specialists and those responsible for digital marketing, and specialists in media and communication in ministries and government institutions which had previously participated with QCHEC in many activities and programs, in order to enhance partnership with many different authorities, institutions and entities in the country.

The program sheds light on the importance of being aware of global market trends and international companies in the field of media and digital marketing and reviewing the best practices in the field, aiming at raising the level of understanding of the trainee with the best methods to identify the target audience and the appropriate digital content for it, as well as knowing the strategies for building the website and how to manage various social media accounts.

Source: Government of Qatar