Dubai, Arabian Travel Market (ATM), the leading global event for the travel and tourism sector, will return to the Dubai World Trade Centre this week for its 31st edition. Taking place from 6th to 9th May, over 41,000 attendees are expected to visit the annual trade show, which will feature 2,300 exhibitors from 165 countries. This year, ATM is centred on the theme 'Empowering Innovation - Transforming Travel through Entrepreneurship', spotlighting the pivotal role of start-ups and entrepreneurs in shaping the sector's future. This focus will provide a platform for industry leaders and policymakers worldwide to empower the travel and tourism community to harness entrepreneurism and identify growth opportunities. According to the Emirates News Agency (WAM), ATM will also host the Market Insights Summit on the Global Stage on opening day, exploring the potential of China, India, and Latin America as they emerge as key players in global tourism. ATM continues its commitment to sustainability for another year , building on the show's main theme in 2023 and in keeping with its 30 long-term sustainability goals. The Sustainability Summit on 9 May will explore Environmental, Social, and Governance (ESG) considerations, consumer preferences, and the collaborative efforts required to create a more sustainable future for travel and tourism. Meanwhile, the Sustainable Stand Award will recognise the exhibitor who has made outstanding efforts to reduce their stand's carbon footprint. Source: Bahrain News Agency
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